Will Pinterest play a role in your digital marketing strategy in 2022?
With 444 million active users, Pinterest has become a significant eCommerce hub for many during the pandemic, and more businesses are exploring it. Pinterest is also experiencing a growth in male usage, broadening its target demographics. Meanwhile, the app's increasing shopping features, such as augmented reality displays and virtual try-on capabilities, are helping to expand its usability and making it a more indispensable companion for many consumers.
At the very least, it's worth looking out what brands in your industry are doing on the app.
And if you want to enhance your Pin presence, you need to be monitoring the correct metrics - which is where Giraffe Social Media's new infographic listing comes in.
The graphic below summarizes the important Pinterest metrics you should monitor in order to measure and optimize your Pin performance. It's definitely worth considering in your strategy.