Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be laying in a grave for good.
And these zombie tactics can become a significant problem. First off, they waste time and resources - no matter how simple or cost-effective the strategy, it still requires some effort to keep it rolling, effort that could be transferred over to something effective.
Second, you’re getting inaccurate information back about your products and customers. Dead tactics that don’t have much of an effect on your market are going to skew your perception of how your brand could be doing, and that could drive you to make changes to your approach which are both unnecessary and harmful.
Finally, appearances count. If your tactics are dry and dusty, your brand is also going to seem outdated. That’s not what you want when you’re trying to attract interest, particularly from Millennial and Gen Z markets.
In this vein, here's we'll look at three commonly used social media marketing tactics that need to be retired for good. Get these processes out of your digital marketing system to help improve your results and ROI.
Original source: https://www.socialmediatoday.com