To get the most out of their social media initiatives, marketers should start with social media optimization (SMO).
Knowing how to maximize the return on your social media profiles and posts isn't difficult—no keyword research or technical knowledge is required. And keep in mind that we'll be there for you every step of the way.
We'll show you how to use simple social media optimization tactics to boost your brand's visibility on social media, increase interaction on your posts, and get your audience to tell you what they want in this article.
What does social media optimization mean?
It's not about your entire social media plan when it comes to social media optimization. It focuses on enhancing the effectiveness of your posts and profiles. Consider SMO as an opportunity to evaluate and improve what you've been doing on social media.
Social media optimization's advantages
Boost your online presence.
Connect and engage your audience on a deeper level.
Improve social media brand awareness
Increase your social media reach
Improve the quality of your social media leads.
11 simple social media optimization tactics you can do right away
A brand's social media presence may appear easily attained to the untrained eye, but there is a lot that happens behind the scenes to help make sure that social media is used as productively as possible.
Post at the appropriate time
To be successful on social media, you must continuously produce material that not only excites your audience but also does it at a moment when they are most likely to engage.
It's difficult to figure out the best moment to publish on social media. However, we've spent hours investigating and analyzing millions of social postings to figure this out for you. The best times are Tuesdays, Wednesdays, and Thursdays between 10:00 a.m.
But keep in mind that this is just a suggestion. It's possible that what works for you and your audience isn't the same.
Take advantage of posting your social media material when your audience is most likely to be online, and connect with what you're offering up by using an online scheduling service with the best time to publish option.
Your bios should be refined
When a new visitor or potential lead visits your profile page, your social media bio could be one of the first things they see. As a result, this must be as polished as possible. Always include the following information:
Who are you?
Your place of employment
What you're doing
Topics that pique your attention
The tone of your brand (more on this below!)
How can someone easily reach you
Take a look at how Hootsuite aces their bio by making sure that the line of being a "global leader in social media management" is uniform in all social channels.
Consider incorporating a call to action (CTA) in your bio to encourage readers to click on a link to your website or a specific landing page.
Pro tip: To better showcase your most recent material and keep your profile visitors engaged with your business, use a service like One Click Bio.
Don't hesitate to replace the link in your bio with your most recent content or a significant landing page to which you need to attract visitors regularly.
Use UTMs to improve the performance of your links
As previously said, social media optimization frequently uses links to bring visitors to a webpage where they may continue their interaction with the brand. This is necessary to increase traffic to your website, content, or landing pages.
Link optimization is an important component of determining how your audience interacts with the links you share. You can discover which posts generate the most traffic from your links by tracking your customers' behavior. Adding UTMs to your social media channels and posts allows you to track behavior fast and efficiently.
Check to see if your images are the correct size
Isn't it the worst when you go to a social profile and the images are terrible? Honey, the look of your brand is everything. As a result, make sure your photos are professional-looking, polished, and, most importantly, the proper size.
At the very least, make sure your profile photo is a high-resolution image that isn't unduly cropped, relates to your brand (ideally a company logo), and accurately portrays your company. And your profile images should be uniform across all of your social media accounts. This will assist your audience in recognizing your brand.
Post the appropriate amount
You don't want to overwhelm your audience with posts, but you also don't want to post so infrequently that you disappear off their radar. Determining your ideal social media posting schedule is critical for increasing brand engagement and conversations.
Keep in mind that identifying the ideal posting spot may take time. Experiment with different cadences to see what works best for you.
Examine your social media plan
Take a look at your present social media strategy and consider the following points:
Are you meeting your aims and goals?
Do your social media objectives still align with your overall marketing plan?
Are you posting the appropriate content? Images, videos, text-only, or a combination of all three? (Hint: you should strive for all three!)
Is your content resonating with your readers?
Consider how your SMO will affect the aforementioned points in a positive (or occasionally negative) way.
Most platforms include built-in statistics to assist you in determining if your social strategy is working or not, so you may gain insider information on your company's social performance. Hootsuite Analyze, for example, might provide you with additional useful information.
If you want to take things a step further, you can always do an A/B test on your social media optimization to discover which technique performs better.
For instance, if you're an online organic grocery store looking to raise awareness about food waste, which image will elicit the most engagement from your customers? Is it a picture of an overburdened landfill spewing methane emissions or a picture of a lower grocery bill?
Keep your audience in mind at all times
Every audience is different. Spend some time researching demographics to tailor your social media material to the relevant audiences.
If you're writing for an English audience, for example, you might want to avoid using colloquial language from the United States. Similarly, if you're aiming for an American audience, your social media text shouldn't sound too British.
Improve the searchability of your accounts
This strategy does not have to be used in every post because not every post needs to be found by a search engine. You may use social media to just communicate with your audience at times. Always remember to plan ahead. For example, when we share this content, we'll use the hashtag "social media optimization" to help others find it.
You may also consult with your SEO experts to determine the most crucial keywords for your company and include them in your social media posts to improve your organic performance.
A Few Fun Moves, an online fitness studio, uses hashtags linked to wellness in their Instagram photos to assist searches and potential new clients find them.
Maintain your username's consistency
Your social media username says a lot about who you are and is an important detail in terms of how your brand is perceived. As a result, it's critical to keep your username consistent.
For example, @Hootsuite on Twitter and /Hootsuite on Facebook are much more appealing than @OwlShop and /Hootsuite123.
Make attention-getting headlines and captions
Not everyone can write. Hire a copywriter or a social media expert to assist you in creating engaging headlines and captions that fulfill your objectives. Keep in mind that copy for Twitter may be quite different from copy for TikTok. Experiment with different phrases and terms to see which ones resonate the best with your target audience.
It's crucial to keep your brand language consistent throughout your posts and captions and to strike a balance between being conversational and promotional.
Add tags to your posts
Its best practice to tag someone in your social media post if it promotes another brand or a customer. This not only earns you a lot of niceness points, but it also aids in natural dialogue and communication on your post.
If your post contains user-generated content (UGC), a good rule of thumb is to always tag the person who created the original content.