With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and offerings, in order ...

Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party developers and busin...

Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a promotion for the upcomin...

As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is gaming. Snapchat has be...

Why do you open a social app? Is it to stay connected with friends and family, to check how many likes your latest post got? Maybe you're looking for news co...

Looking to connect with younger users in 2019? If you are, Snapchat has released a new listing of key trend predictions for the year ahead, based on rising i...

Snapchat has launched a new series of short videos in order to help educate advertisers on the range of ad options it has available, and how brands can use t...

Snapchat has clearly fallen behind Instagram when it comes to user growth. In order to catch up, the app is testing a bunch of features like a timer, camera ...

Snapchat's ad business is getting on the right track, but the company's not yet on a path to profitability. Meanwhile, the app is still hugely popular with y...

As Snapchat continues on its mission to find more ways to generate revenue, the platform is this week launching a new Creative Partner program to help advert...

Author: Boyan Houtman en Rosalie Visser A new survey published by Piper Jaffray in CNBC found 85 percent of teens surveyed use Instagram at least once a mont...

Author: Else van Suchtelen Our way of shopping has changed in the past few years. In the past we all went to the store to shop, it is now becoming more and ...

Snap says people like shows, so it’s launching a dozen more. Snapchat’s experiment to create the future of television with vertical shows for mobile phones i...

New analysis shows that social ad revenue is growing at an incredible rate, and this is why. New analysis of ad spending and revenue in the United States show...

Seems like every social app is slowly shifting towards eCommerce these days. Hot on the heels of Instagram expanding its shopping tags in Stories and adding ...

Google Search is undergoing an overhaul that will make it look much more like a social media platform, in order to compete with upstarts like Snapchat, Insta...

Facebook got hacked, it revealed on Friday – and 50 million users’ accounts were compromised. What’s more, if the victims logged into other services – like T...

Author: Rosalie Visser Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the world's biggest social ne...

Author: Roy Soet At this moment Snapchat and Instagram are involved in a battle for the same audience. Since the launch of Instagram Stories the engagement o...

If there’s ever a time for Snapchat to turn its fortunes around, it’s now. Competitors are reeling from a variety of scandals—Facebook’s appearances on Capit...