Audience discovery by vertical







Social posts



Real time insights from audience discovery

From change comes growth

"Jon Stewart"

Finding your audience for social media advertising is not a guessing game. It's all about finding out who talks about which topic, when and how do they do that.

It's not about the individual person, but even more about the likeminded groups of people.

All brought back to the right information like age, gender, interest and more...

Roundabout developed a unique way to discover those relevant, and most often, new audience for your product or service.

Our clients and specialists use this high value information for building the right campaign.

We decided to bring this unique discovery into the broader public. Market insights through social discovery based on industry and theme.

All brought in a smart dashboard environment.

So don't miss out anymore on the audience movements and trends in your industry.

Regular price $ 99,- p.m.


Insights :

  • Audience discovery based on industry wide hashtags

  • Tag along "new" discovered hashtags. Daily updates in your dashboard

  • Alerts for new discovery

  • Timeline, real-time and looking back in time

  • Breakdown of interest, age or gender, also cross reference

  • Post insights, best content, highest conversion and more

Want to try how this works for your brand, product or service?

How does the magic work?

A point of view can be a dangerous luxury when substituted for insight and understanding.

Marshall McLuhan


Through our unique audience discovery tool, we are able to identify target audiences who have a latent need for your brand, product or service.


The new audiences will be formulated based on related hashtags and keywords we implement into our tool. This allows us to “listen” to the people who move around the hashtags and keywords. Based on the insights we gain from Twitter, Instagram & Pinterest we are able to establish 360° profiles set to use in your social media advertising campaign.


During this process, besides the original hashtag search query, we tag along all other related hashtags that are used in the social post. We collect hundreds of thousands of posts and break down every post into usable data like Geography, Age, Gender and Keywords. The top factors, who share similar characteristics, are compiled into new custom audiences. 


The end result of these sets are the ingredients i.e. Facebook needs for building an audience.