Heineken - The Sub

Brand : Heineken

Goal :  e-commerce

1 MIL+

Reach

60K+

Clicks

2,73%

CTR

4X

ROI

The Heineken case

Our Heineken challenge was to sell The Sub beertender in the countries through their E-commerce platform in Germany and Austria

Challenge

Heineken was looking for ways to increase sales of one of their product, the Sub, in one of Europe’s most difficult beer market: Germany.

 

The Sub is a stylish draught beer lifestyle appliance that has been created in collaboration with Heineken and consumer technology experts Krups.

 

Some of the challenges faced by Heineken included:

1. Germany’s high entry barrier to foreign beers

2. Deeply loyal customer base

3. Difficult to find and build new target audiences that could be engaged with Heineken new product

Hashtags for audience discovery

#heineken #bier #beer #beertender #biertender #mancave #pils

#tap #koudpilsje #instapils #tapbier #mancave #kroeg

 

Social media campaign Heineken

ROUNDABOUT SOCIAL

Copyright 2020

* By signing up, you agree to our Terms of Use and to receive Wix emails & updates and acknowledge that you read our Privacy Policy. You also acknowledge that Wix uses cookies to give the best user experience.

Copyright 2019

Roundabout logo 2018.png