Heineken - The Sub
Brand : Heineken
Year : 2017
Goal : e-commerce
The Heineken case
Our Heineken challenge was to sell The Sub beertender in the countries through their E-commerce platform in Germany and Austria
Heineken was looking for ways to increase sales of one of their product, the Sub, in one of Europe’s most difficult beer market: Germany.
The Sub is a stylish draught beer lifestyle appliance that has been created in collaboration with Heineken and consumer technology experts Krups.
Some of the challenges faced by Heineken included:
1. Germany’s high entry barrier to foreign beers
2. Deeply loyal customer base
3. Difficult to find and build new target audiences that could be engaged with Heineken new product
Hashtags for audience discovery
#heineken #bier #beer #beertender #biertender #mancave #pils
#tap #koudpilsje #instapils #tapbier #mancave #kroeg