Twitter Announces Exclusive Halo TV Series Watch Parties, Embracing Gaming Culture
Twitter has announced that it will hold a series of watch parties for the upcoming Paramount+ TV series 'Halo,' which is based on the popular video game, to capitalize on the growing popularity of gaming in the app and forge tighter ties with the gaming community.
According to Twitter:
“To celebrate the launch of the highly-anticipated premiere of Halo, cast members Olive Gray, Kate Kennedy, and executive producer Kiki Wolfkill will be meeting virtually to discuss the video game adaptation and its impact on culture. The roundtable will indulge super fans with a live stream, behind-the-scenes peek into the making of the show with a special focus on the premiere episode.”
For the remainder of the 9-week series run, Twitter will hold weekly "After-Show Watch Parties," providing fans with exclusive behind-the-scenes access to the show's production and plans for future expansion.
Gaming is a major priority for Twitter, as it is for all social media platforms. It has become a major engine of current web culture, with gaming influencing the bulk of the most popular YouTube channels. In 2021, gaming discussion on Twitter reached new highs, with over 2.4 billion game-related Tweets shared on the platform.
Gaming talk on Twitter climbed by 14% year over year and has grown by more than 10x since 2017, with Q4 2021 being the most active quarter for gaming chat on Twitter ever. It's only natural that Twitter wants to tap into this and encourage more connections with the gaming community, especially because it's the first new effort under its renewed content partnership with ViacomCBS, which will help ensure that more original material is shared in the app.
It might be a major step forward, and it could pave the way for more watch parties and tie-ins in the future. This may make Twitter a more appealing medium for gaming marketers and anyone trying to interact with gaming fans.
On Friday, March 25th at 3 p.m. Pacific Time, the first Halo watch party will take place.