Citizen M - Hotel Reservations
Brand : CITIZEN M
Goal : Reservations
Citizen M case
The Citizen M challenge was to make people from all over the world book a hotelroom in the NY hotel at Times Square
The citizenM hotel room provides everything you need for a great night's sleep, and an even better night's
Roundabout was asked to start a social advertising campaign for the newly opened hotel in New York of citizenM.
Finding new target groups that would like to book an overnight stay in the new CitizenM hotel in New York is a complex task.
By using the unique audience discovery of Roundabout, the hotel was booked a lot at a very attractive CPA
Some of the challenges faced by CitizenM included:
- Find new audience around the world who wants to book a room at citizenM hotel New York.
- Book a room against a specific CPA (KPI)