Citizen M - Hotel Reservations

Brand : CITIZEN M

Goal :  Reservations

1m+

Reach

237k

Clicks

2,27%

Conversion

3X

ROI

Citizen M case

The Citizen M challenge was to make people from all over the world book a hotelroom in the NY hotel at Times Square

The citizenM hotel room provides everything you need for a great night's sleep, and an even better night's 

Roundabout was asked to start a social advertising campaign for the newly opened hotel in New York of citizenM.

Finding new target groups that would like to book an overnight stay in the new CitizenM hotel in New York is a complex task.

By using the unique audience discovery of Roundabout, the hotel was booked a lot at a very attractive CPA

 

Some of the challenges faced by CitizenM included:

- Find new audience around the world who wants to book a room at citizenM hotel New York.

- Book a room against a specific CPA (KPI)

Hashtags for audience discovery

Hotel related :
#hotel #hotelroom #hotels #hotellife #hotelview #instahotel #hotelinsta #hoteldesign #uniquehotels 

Travel related :
#passportready #instatravelling #instapassport #postcardsfromtheworld #traveldeeper #welltravelled #traveltheglobe #businesstravel #luxurytravel 

Destination related : 
#newyorknewyork #newyork_instagram #visitlondon #iglondon #peoplemakeglasgow #iamsterdam #rotterdam #visitrotterdam #visitparis #topparisphoto

"Roundabout's highly relevant and targeted campaign has made an impact on all parts of the sales funnel: Awareness, Engagement and Conversion"

Marc Wille - Head of digital marketing &  e-commerce 

Social media campaign Citizen M

ROUNDABOUT SOCIAL

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