Brand audience discovery
Who : Discover audience insights for your brand or brands
Insights : Direct audience insights, real time
Countries : 35
Regular price € 495,- p.m.
Real time insights for your brand
From change comes growth
Finding your audience for social media advertising is not a guessing game. It's all about finding out who talks about which topic, when and how do they do that.
It's not about the individual person, but even more about the likeminded groups of people.
All brought back to the right information like age, gender, interest and more...
Roundabout developed a unique way to discover those relevant, and most often, new audience for your product, service or brand
Our clients and specialists use this high value information for building the right campaign.
We decided to bring this unique discovery into the broader public. Market insights through social discovery based on industry and theme.
All brought in a smart dashboard environment.
So don't miss out anymore on the audience movements and trends from your brand
Audience discovery based on your own chosen brand or product hashtags
Tag along "new" discovered hashtags. Daily updates in your dashboard
Alerts for new discovery
Timeline, real-time and looking back in time
Breakdown of interest, age or gender, also cross reference
Post insights, best content, highest conversion and more
You can take the results into your audience selection for your social advertising campaign.
How does the magic work?
A point of view can be a dangerous luxury when substituted for insight and understanding.
Through our unique audience discovery tool, we are able to discover target audiences.
Just by adding only 15 keywords or hashtags our machine is able to find everything there is to know about the related topics your audience is now talking about....real time!
The new audiences will be formulated based on related hashtags and keywords we implement into our tool. This allows us to “listen” to the people who move around the hashtags and keywords. Based on the insights we gain from Twitter, Instagram & Pinterest we are able to establish 360° profiles set to use in your social media advertising campaign.
During this process, besides the original hashtag search query, we tag along all other related hashtags that are used in the social post. We collect hundreds of thousands of posts and break down every post into usable data like Geography, Age, Gender and Keywords. The top factors, who share similar characteristics, are compiled into new custom audiences.
The end result of these sets are the ingredients i.e. Facebook needs for building an audience.